FAN-SEATS

Client

FAN-SEATS

Directed by

Antony Morris, Alex Moore, Joel Porter
Fan-Seats Hero Video.
We spent March working with Fan-Seats, a growing brand selling sturdy, officially licensed inflatable stools. With their range stretching across English football clubs and NASA licensed covers we had lots of creative freedom to highlight these products ready for their marketing campaign.
Highlighting the multigenerational use of these stools, we created a narrative around match days and family friends getting together to watch their clubs battle it out. The goals, the heartbreak, the passion… These stools are a part of the incomparable emotions and moments fans go through watching their beloved teams win or lose on match days.
Fan-Seats content
We captured a range of content for Fan-Seats social media that covered a ‘how to’ video, a ‘durability’ video, a ‘uses’ video and a ‘NASA’ video. We then cut each section into its own 30 second video combining motion graphics and text overlays to take the raw material to the next level and give the branding a consistency across all videos.
For our NASA video we thought we would take from their expansive library of photos available for all through creative commons. We picked the shot we wanted to composite our seat and actor into and recreated the lighting and camera angle on the day.
Fan-Seats Website header video.
We utilised our studio space to shoot each stool design in 360° motion to create the assets for this motion graphics video for Fan-Seats’ website. The assets we created were used across our other videos as well as being used to create a consistent end card for each video.