William KZ – Sweet Sunshine – Music Video Production

Here’s a music video for Manchester based artist William KZ who’s recently released a flurry of singles for his upcoming album, including Sweet Sunshine.

This unsettling music video is a circular story about a car salesman who represents modern relationships, and in particular the relationship in which this song is about. It explores the suffocation one can feel when coming to terms with the inevitable fate of a relationship, and in turn, the natural cycle of relationships as people move from one romance to the next.

Client

William KZ

Directed by

Alex Moore